Ich hoffe, dass diese unterhaltsamen Flugsicherheitsvideos kein beiläufiger Trend sind, sondern als Messlatte angesehen werden. Anstelle sich mit Hobbits oder Tanzeinlagen abzugeben, hat das Londoner Film- und Animationsstudios Art & Graft ein wundervolles Potpourri aus Filmgattungen und -anspielungen kreiert.
»Just as the Virgin passengers are about to set off we wanted to take them on a little journey of our very own. Inspired by classic cinema, cult films and mirroring the usual apathy toward safety messages; the six-minute animation travels through a surprising and playful series of genre-based film scenes to convey all the necessary information.
As with any project the film went through various iterations of script, storyboards, designs, content and treatment. We developed our ideas for 2-3 months, working through many animatic rounds before reaching a stage where we were happy to begin production of the final animation. The previous film had such an extended run we were keen to develop a stylistic approach that was equipped to stand the test of time.
To bring our ideas to life, the A&G team combined an illustrative approach with exciting 3D and 2D animation techniques. All the character animation was produced using a traditional frame-by-frame technique – very labour intensive, especially when creating a 6 minute film, but the results look beautiful and are extremely rewarding!« – Art & Graft